× FIGHT CLUB ENERGY
Creator Partnership Proposal

An audience
already built.

Fourteen years. One million books. A community of athletes, gamers, and everyday fighters — ready to meet the brand they'll genuinely use.

1M+Books Sold
190KOwned Reach
94.4%YT Approval
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Jonathan Yañez — Pack Leader Jonathan Yañez · Pack Leader
01 · The Opportunity

Your audience.
Already gathered.

Fight Club Energy is built for athletes, founders, creators, gamers, and everyday fighters. Jonathan Yañez has spent fourteen years building a community of exactly those people — truckers, veterans, first responders, gamers, and the creators who lead them.

01

Audience
Fit

Same Person
02

Activation
Ready

Day‑1 Reach
03

Aligned
Values

Built-In Reach
Wolf Pack Entertainment
02 · The Creator
Author · Filmmaker · Pack Leader

Jonathan
Yañez.

"Building dreams, creating adventures."

International and USA Today bestselling author. Award‑winning filmmaker. Built a million‑copy career as an independent creator — the exact kind of operator a brand ambassador program is designed for.

  • 70+ novels published over 14 years
  • Award‑winning film Infinity System — 368K views, 94.4% approval
  • Jack London Award · Indie Author Magazine cover
  • Speaker at WonderCon, Comic‑Con, and AuthorNation
  • Owner: Bingebooks · Shelf Space SciFi · The Pack community
Jonathan Yañez — candid portrait
Off camera
Jonathan Yañez — studio portrait
In the work
Jonathan Yañez — Pack Leader
Pack Leader
wolfpackentertainment.co Bingebooks
03 · Audience Match

Same person.
Both bottles.

Fight Club Energy's stated audience and Jonathan's documented community describe one consumer.

Fight Club · Stated Customer

Athletes. Founders.
Creators. Fighters.

"Built for athletes, founders, creators, gamers, students, and everyday fighters."

  • Sustained focus, no crash, clean ingredients
  • Combat‑coded brand identity
  • Gamers and creators in the named ICP
  • Ambassador program for content partners
  • 2.5oz shots built for transitions and travel
The Pack · Who They Are

Truckers. Veterans.
Gamers. Leaders.

"Truckers, trades, veterans, first responders, gamers, and the creators who lead them."

  • Blue‑collar backbone: long drives, shift breaks
  • Tactical and combat‑adjacent identity
  • Gaming: WoW, Call of Duty, D&D
  • 54/45 female/male split, apparel lane open
  • Buys merchandise unprompted, wears the brand
1
One Consumer
04 · Proof of Engagement

They show up.
They buy. They wear it.

The Pack's purchase behavior is already on the record across the Wolf Pack catalog — these are the receipts a partner can build on.

$5,300
in plushies sold on Day 1 of one launch
4XL
merch orders — they wear the brand publicly
15%
DTC repeat purchase rate on Shopify
46%
of the core Facebook group active daily
65–70%
series read‑through rate — they finish
Built-in
audience for every Fight Club Energy launch

A community that already buys — ready to meet a brand they'll genuinely use.

05 · The Activation Plan

Three layers of integration.
One audience.

Branded social seeds the brand. Story integration plants it in the IP. Personal content makes it real.

01

Branded
Social Posts

Recurring presence on Jonathan's owned channels: Instagram, Facebook Page and Group, YouTube. Product in frame, voice in his.

  • Reels and short‑form (IG + FB)
  • YouTube placement on writing‑process & trailer content
  • Pack‑only group activations
02

Story
Integration

Fight Club placed inside the Hunters for Hire universe. Mentioned in books and audiobooks where it lands naturally; visible in BTS and pitch assets.

  • Audiobook ad reads, Jonathan‑voiced
  • On‑page mention in upcoming novel
  • Product in BTS and trailer assets
03

Personal
Content

Jonathan as the "everyday fighter" Fight Club sells to. Training, writing routine, the discipline behind a million‑copy career.

  • Morning routine series
  • Training and gym content
  • Pack Q&A and ambassador moments
06 · The Exchange

What we each
bring to the table.

A real partnership trades real assets on both sides. Here's the alignment.

Wolf Pack Brings

Audience.
Catalog. Reach.

  • A 14-year, 1M+ copy IP catalog as the integration surface
  • 190K owned reach across owned and managed channels
  • 22,273 opted-in email subscribers, no paid budget required
  • A community that buys merchandise unprompted
  • Permanent on-page placement in audiobooks and novels
  • Hunters for Hire slate as long-tail integration
×
Fight Club Brings

Product.
Capital. Lift.

  • Product supply for content shoots and Pack giveaways
  • Sponsorship tied to deliverables, not impressions
  • Co-branded apparel collaboration (hoodie, hat, crop)
  • Ambassador-program inclusion and cross-promotion
  • Brand-side amplification across Fight Club channels
  • Affiliate or revenue share on Pack-driven sales
07 · The Ask

A 90‑day pilot.
A repeatable engine.

Start with a contained pilot that proves the integration model and produces hard numbers. From there, scale into a year-long ambassador relationship tied to the Hunters for Hire slate.

0 – 90 Days

Pilot

Prove the model.

  • Branded social cadence on IG, FB, YouTube
  • Audiobook ad-read on 1 Hunters for Hire title
  • 1 co-branded apparel drop
  • Tracking link + promo code for attribution
90 – 270 Days

Scale

Expand what worked.

  • On-page mention in next Hunters for Hire novel
  • Pack giveaways and ambassador recruiting
  • Personal-content series (training, routine)
  • Co-branded short film for both channels
12 Months

Lock

Become the slate's fuel.

  • Slate-level integration in Hunters for Hire BTS
  • Yearly ambassador agreement with reset KPIs
  • Revenue share on Pack-driven Fight Club sales
  • First-look on future Wolf Pack IP integrations
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