$5,300
in plushies sold on Day 1 of one launch
Creator Partnership Proposal
Wolf Pack × Fight Club Energy
A partnership built on a shared audience and a shared ethic of hard work.
1M+
Books Sold
190K
Owned Reach
94.4%
YT Approval
01 · The Opportunity
Your audience.
Already gathered.
Fight Club Energy is built for athletes, founders, creators, gamers, and everyday fighters. Jonathan Yañez has spent fourteen years building a community of exactly those people — truckers, veterans, first responders, gamers, and the creators who lead them.
The Pack is the audience your bottle was written for. Engaged. Loyal. Ready to meet a new brand the right way.
01
Audience
Fit
Fit
Same Person
02
Activation
Ready
Ready
Day‑1 Reach
03
Aligned
Values
Values
Built-In Reach
WOLF PACK
FIGHT CLUB
02 / 12 · The Opportunity
The audience your brand speaks to is already on Jonathan's list.
wolfpackentertainment.co
— Jonathan Yañez · Pack Leader —
02 · The Creator
Author · Filmmaker · Pack Leader
Jonathan
Yañez.
“Building dreams, creating adventures.”
International and USA Today bestselling author. Award‑winning filmmaker. Built a million‑copy career as an independent creator — the exact kind of operator a brand ambassador program is designed for.
- 70+ novels published over 14 years
- Award‑winning film Infinity System — 368K views, 94.4% approval
- Jack London Award · Indie Author Magazine cover
- Speaker at WonderCon, Comic‑Con, and AuthorNation
WOLF PACK
FIGHT CLUB
03 / 12 · The Creator
A 14-year creator with the audience already in hand.
wolfpackentertainment.co
03 · Audience Match
Same person.
Both bottles.
Fight Club's stated ICP and Jonathan's documented community describe one consumer.
Fight Club · Stated Customer
"Built for athletes, founders, creators, gamers, students, and everyday fighters."
- Sustained focus, no crash, clean ingredients
- Combat‑coded brand identity
- Gamers and creators in the named ICP
- Ambassador program for content partners
- 2.5oz shots built for transitions and travel
The Pack · Who They Are
"Truckers, trades, veterans, first responders, gamers, and the creators who lead them."
- Blue‑collar backbone: long drives, shift breaks
- Tactical and combat‑adjacent identity
- Gaming: WoW, Call of Duty, D&D
- 54/45 female/male split, apparel lane open
- Buys merchandise unprompted, wears the brand
1
One Consumer
04 · The Numbers
A built-in audience.
Engaged, loyal, spending.
1M+
Books sold
14 years
14 years
70K+
Five‑star
reviews
reviews
4.32
Goodreads avg
31,776 ratings
31,776 ratings
22.2K
Opted‑in
email subscribers
email subscribers
190K
Total owned‑
channel reach
channel reach
94.4%
YouTube approval
368K views
368K views
Backed by 10.9M minutes of audiobook listening across Spotify, ACX, and the Wolf Pack Shopify storefront. Ebook and paperback sales sit on top.
05 · Proof of Engagement
They show up.
They buy. They wear it.
The Pack's purchase behavior is already on the record across the Wolf Pack catalog — these are the receipts a partner can build on.
4XL
merch orders — they wear the brand publicly
15%
DTC repeat purchase rate on Shopify
46%
of the core Facebook group active daily
65–70%
series read‑through rate — they finish
Built-in
audience for every Fight Club Energy launch
A community that already buys — ready to meet a brand they'll genuinely use.
06 · The Activation Plan
Three layers of integration.
One audience.
Branded social seeds the brand. Story integration plants it in the IP. Personal content makes it real.
01
Branded
Social Posts
Recurring presence on Jonathan's owned channels: Instagram, Facebook Page and Group, YouTube. Product in frame, voice in his.
- Reels and short‑form (IG + FB)
- YouTube placement on writing‑process & trailer content
- Pack‑only group activations
02
Story
Integration
Fight Club placed inside the Hunters for Hire universe. Mentioned in books and audiobooks where it lands naturally; visible in BTS and pitch assets.
- Audiobook ad reads, Jonathan‑voiced
- On‑page mention in upcoming novel
- Product in BTS and trailer assets
03
Personal
Content
Jonathan as the "everyday fighter" Fight Club sells to. Training, writing routine, the discipline behind a million‑copy career.
- Morning routine series
- Training and gym content
- Pack Q&A and ambassador moments
06.1 · Branded Social Posts
Channels already warm.
Live from Day 1.
Every idea runs on a platform Jonathan already owns. No paid budget required to reach the Pack.
Instagram
Reels drive ~1 in 3
new follows
- "Knockout Punch on the desk" · writing‑day ritual reel
- "Citrus Crush at the gym" · training before the keyboard
- Pack giveaway: apparel + shots bundle
Facebook Page + Group
5,600 members
2,600 active daily
- Pack‑only first look at new flavors and merch drops
- Live Q&A: writing on Fight Club, ambassador callouts
- Member‑of‑the‑month with co‑branded prize
YouTube
94.4% approval
61.9% TV‑screen watch
- Pre‑roll placement on Infinity System episodes
- "How I wrote 70 books" series, Fight Club on the desk
- Co‑branded trailer cut for Hunters for Hire
06.2 · Story Integration
Inside the universe.
Not on top of it.
Hunters for Hire is the IP cornerstone of the slate: an action‑horror universe of bounty hunters, hellhounds, and the people who fuel themselves to outrun both.
Why it works
The Pack already reads action‑horror. The Pack already buys merchandise from the universe. Story integration is the format with the longest tail — because the IP outlives the campaign.
- Permanent on‑page placement
- Audiobook scale: 10.9M minutes
- Live across slate development
Audiobook Ad Reads
Jonathan‑voiced pre‑roll and mid‑roll across Hunters for Hire and the catalog. The voice the audience trusts.
On‑Page Mention
A product mention inside an upcoming novel: the hero pulls a Fight Club shot before the job. Permanent placement.
BTS & Trailer Assets
Product visible in behind‑the‑scenes content, cut‑down trailers, and pilot and pitch assets.
Co‑Branded Short
A 60–90 second short in the Hunters for Hire visual language. Distributed across both brands' channels.
06.3 · Personal Content
Documentary.
Not advertising.
Jonathan is the “everyday fighter” Fight Club sells to. Show that story honestly — discipline, output, training, the writer's grind.
Morning Routine
The first 90 minutes
Of a writer who has published 70 novels. The discipline that compounds. Fight Club opens the day.
Training Block
The lift and the lift
Personal-training background carried into a daily lift and conditioning session. Sustained focus, lived in.
Pack Spotlights
Members, not metrics
Members of the Pack who fit the “everyday fighter” identity. Their story, sponsored by Fight Club.
Ambassador Drops
Hoodie, hat, crop
Co-branded apparel moments. Pack-only first access — they wear the brand publicly.
07 · The Exchange
What we each
bring to the table.
A real partnership trades real assets on both sides. Here's the alignment.
Wolf Pack Brings
Audience.
Audience.
Catalog. Reach.
- A 14-year, 1M+ copy IP catalog as the integration surface
- 190K owned reach across owned and managed channels
- 22,273 opted-in email subscribers, no paid budget required
- A community that buys merchandise unprompted
- Permanent on-page placement in audiobooks and novels
- Hunters for Hire slate as long-tail integration
×
Fight Club Brings
Product.
Product.
Capital. Lift.
- Product supply for content shoots and Pack giveaways
- Sponsorship tied to deliverables, not impressions
- Co-branded apparel collaboration (hoodie, hat, crop)
- Ambassador-program inclusion and cross-promotion
- Brand-side amplification across Fight Club channels
- Affiliate or revenue share on Pack-driven sales
WOLF PACK
FIGHT CLUB
11 / 12 · Exchange
A real deal. Real assets. Both sides.
wolfpackentertainment.co
08 · The Ask
A 90‑day pilot.
A real deal.
A repeatable engine.
Start with a contained pilot that proves the integration model and produces hard numbers. From there, scale into a year‑long ambassador relationship tied to the Hunters for Hire slate.
0 – 90 Days
Pilot
Prove the model.
- Branded social cadence on IG, FB, YouTube
- Audiobook ad‑read on 1 Hunters for Hire title
- 1 co‑branded apparel drop
- Tracking link + promo code for attribution
90 – 270 Days
Scale
Expand what worked.
- On‑page mention in next Hunters for Hire novel
- Pack giveaways and ambassador recruiting
- Personal‑content series (training, routine)
- Co‑branded short film for both channels
12 Months
Lock
Become the slate's fuel.
- Slate‑level integration in Hunters for Hire BTS
- Yearly ambassador agreement with reset KPIs
- Revenue share on Pack‑driven Fight Club sales
- First‑look on future Wolf Pack IP integrations
Next step · 30‑min call to align on pilot scope
kyle@onspark.com